The Latest
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Courtesy of Foot Locker
Foot Locker celebrates sneaker culture in star-studded holiday campaign
NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.
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Permission granted by Purina
Purina races onto Roblox with game focused on virtual pets
The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.
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Retrieved from Sprite on November 07, 2024
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign
The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”
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Courtesy of Keurig Dr Pepper
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.
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Courtesy of REI
REI taps former Sephora, Williams-Sonoma exec for chief marketer
Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.
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Courtesy of Netflix
FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”
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Courtesy of Wesson Oil
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
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Justin Sullivan via Getty Images
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings.
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Courtesy of DoorDash
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.
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Bill Pugliano via Getty Images
ColumnSociable: How will Trump’s second term impact social media companies?
A look at what Trump said about social media platforms during the campaign.
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Mediaphotos via Getty Images
TV advertising drives brand results: Here’s what the numbers say
A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration.
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tomazl via Getty Images
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
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Spencer Platt via Getty Images
Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers
“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.
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Courtesy of AppLovin
AppLovin’s breakthroughs in AI-powered advertising propel growth
The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.
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Retrieved from Dick's Sporting Goods on November 06, 2024
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
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Courtesy of Papa Johns
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
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Courtesy of Carter's
Q&AHow Carter’s is pitching kids’ clothes to new Gen Z parents
As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.
Updated Nov. 8, 2024 -
Courtesy of Perion
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
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Courtesy of Burger King
Burger King doles out holiday deals with immersive mobile app experience
Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.
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hapabapa via Getty Images
SoundCloud powers programmatic display, video ads with PubMatic
The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app.
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Permission granted by Cracker Barrel
Q&ACracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.
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Justin Sullivan via Getty Images
Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.
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Permission granted by Amazon
Amazon’s holiday campaign spotlights classic song, acts of kindness
“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
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Daphne Howland/Marketing Dive
Nike shakes up senior leadership
Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team.
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Courtesy of Aloft Hotel
Deep DiveBrands lean into fractious election with messages of unity and humor
With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.
